[Frameworks] Forbes editorial about Kodak

[Alistair Stray]

wow, speaking as a digital artist that is quite an uneducated and illinformed post I've read arguing the benefits of the digital medium over film.
 
"where exposure and depth of field can be entirely controlled in *POST* with no loss of quality." Thats just bollocks isn't it ? Or do you really believe that there is no loss of quality altering exposure in post ? You're not very technically savvy in relation to concepts such as dynamic range if you do. Do you also believe DOF alterations in post accurately mirror the look of lenses ? Also, building a Zdepth channel to perform DOF changes is hardly a simple, and rarely a completely accurate, or indeed a fast procedure. Out of interest are you also one of these people who use the term 'film look' when talking about digital cameras, lenses etc ? 
 
As others have said Kodak were extremely important in driving a lot of the changes towards digital.Also, artists choose their medium for the aesthetics and the control they want among other things. Digital does not look like or respond like film does, and vice versa (just keep adding more stops of sensitivity to those sensors, HDR Sensors ? haha.. you're missing the point), both mediums have their place and role to artists. 

- Stray.


>________________________________
>From: Aaron F. Ross <aaron at digitalartsguild.com>
>To: frameworks at jonasmekasfilms.com
>Sent: Tuesday, 4 October 2011, 1:41
>Subject: [Frameworks] Forbes editorial about Kodak
>
>http://www.forbes.com/sites/daviddisalvo/2011/10/02/what-i-saw-as-kodak-crumbled/
>
>
>Once again, the old guard clings to obsolete business models and is 
>ultimately swept away by inevitable shifts in technology. The party's 
>winding down, folks. CDs, newspapers, and now analog film are going 
>the way of the wax cylinder. The canary in the coal mine dropped dead 
>about ten years ago, now the roof is about to collapse.
>
>35mm motion picture film will still keep hanging on for a few more 
>years, despite the fact that high-end digital cameras have now 
>surpassed the imaging quality of most 35mm film stocks. Anyone who is 
>unwilling to adapt to digital imaging had better start hoarding film 
>stock in their walk-in freezers. The day that HDR sensors become 
>affordable is the day that analog film unequivocably becomes more 
>trouble than it's worth. Sprocket holes seem increasingly quaint in a 
>world where exposure and depth of field can be entirely controlled in 
>*POST* with no loss of quality.
>
>I'm not a hater, I'm just pointing out a reality that may be painful 
>for many on this list. Don't look to Fuji to save you, they're 
>ultimately headed for the dumpster as well. Starting up another 
>Impossible Project is a noble idea, but from what I've seen, these 
>handmade stocks can't compete with the real deal.
>
>Aaron
>-------------------------------------------
>
>Aaron F. Ross
>Digital Arts Guild
>
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>
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