[Frameworks] How do people encode DVDs for international distribution? NTSC / PAL?

[Scott Dorsey]

It has long been standard practice in the UK and Europe to run 24 fps films
at 24 fps.  It drives people with perfect pitch crazy, but for the most part
the effect is much less noticeable than the 3:2 pulldown that we got in the
US for 30 fps conversion.

There is software out there that will stick an interpolated frame in every
second in order to stretch your 24 fps material out to 24 fps.

But... all that said... we live in an HD world today, why is anyone still
trying to accomodate all the horrible baggage that came with SD?  Is there
really any demand for SD material today?  I'd say just ignore the DVD.
--scott